How do I apply fragrance correctly?

The aroma “sounds best” where blood pulsates:

wrist joint (where we measure pulse)
elbow joint (inner side)
behind ears
Hair holds the scent well, so you can “spray” it on your neck and back of your head.

Finally, we recommend spraying the aromaupward and entering this cloud.

How do I choose a scent?

Rule 1. Don’t try many scents at once. Get acquainted with 3-4 aromas, then you will not get confused in them and will be able to remember the smell.

Rule 2. Do not spray the fragrance from the bottle into the cap. Try not to smell the scent directly from the bottle or sampler. Apply it to a blotter or a clean handkerchief. Having chosen the scent you like this way, be sure to apply it to your skin to understand how it “lives” on your skin.

Rule 3. Don’t buy a fragrance based on the very first impression. Walk with it a little, wait for the heart notes (after 15-30 minutes), which will accompany you throughout the day after the most volatile, top notes have faded, and only then make your choice.

Rule 4. Consider weather, climate and situational factors. Remember that aromas spread more intensely in moist, warm air than in cold, dry air. Lighter scents are universal, but bright and rich compositions will not always be appropriate in the office or on the beach. But on a romantic date, they are more likely to attract attention.

Rule 5. Make the process of choosing a scent a pleasure. A good mood is the best adviser in such a difficult matter as choosing a fragrance.