FABERLIC Presented a New Luxury Bee Royal Series
On December 20, 2023, an event dedicated to the launch of the new luxury Bee Royal series was held in Moscow! The event was attended by more than 50 people, including key representatives of glossy magazines, business publications, bloggers and leading consultants of the company.
For the event, we selected a special restaurant that immersed guests in an unforgettable atmosphere. At one time, the restaurant of the legendary French chef Lucien Olivier was located on the site of the current Soma space. Turgenev and Dostoevsky celebrated their birthdays here, and Maxim Gorky threw parties in honor of the premiere of the play.
The event was opened by Alla Annikova, executive director of FABERLIC. Alla spoke about the company and what inspires us when creating products: “FABERLIC is a company with a strong past and rich experience. We are faithful to our traditions and at the same time sensitive to the most modern trends. When we create our products, we draw inspiration from joyful and unusual moments that we want to share with our loved ones, friends and colleagues. The discoveries we make motivate, inspire, give energy and give birth to magical power that transforms the world.”
Ekaterina Absalyamova, director of the Oxygen Cosmetics department, continued the presentation: “In search of trends and new ingredients, we traveled from Seoul to Singapore and from Istanbul to Bangkok. This is no coincidence: in recent years, Asia has been the author of all the most innovative cosmetic trends, as you know for sure. Our findings inspired us to create new series. We would like to introduce you to the GOLD STANDARD OF CARE. It is this definition that best characterizes the luxury of the new Bee Royal series with gold particles.”