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On August 04, 2023, Alla Annikova, Executive Director of Faberlic, took part in the filming of program Marketing is our Everything! on PRO BUSINESS TV channel.
The program discusses topical issues about marketing in various industries and areas. The guests-heroes are the heads of marketing of Russian and international companies in various industries.
Alla told what the company is like today, how ideas for creating new products are born and where to look for them, how portrait of buyer has changed recently, and how to build a successful marketing system. Of course, everything is based on examples from the life of FABERLIC!